Contemporary and functional design, beautiful natural patterns and organic fabrics are the base for this baby and kids fashion company.

LOUDLY is a Danish design and lifestyle brand for girls and boys aged 6 months to 11 years. Based north of Copenhagen, was founded in 2014 by Sussie Lund, who owns and designs for the brand.

The baby and kids garments carry on with Nordic tradition of functional, useful design. Design for the everyday array of demanding activities, that’s why the garments does´t have any tiny buttons or zippers. Garments easy to wear that give the children more autonomy.

But functionality shares importance with good quality and an ethic production, that’s why LOUDLY garments are designed in organic fabric or OEKO-TEX 100.  We, at Minicool, are very focused on brands that have this ethical background, as it is becoming more and more important to preserve the natural resources.

The brand, in addition, collaborates with several artists in the development of their unique prints for their collections, to inspire the child’s own creativity. Prints and patterns are inspired by Scandinavian nature, combined with muted colors also very traditional in Nordic design.