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TRENDFORECAST: SUPERFOOD

TREND FORECAST FROM OUR SPRING SUMMER 19 TRENDBOOK: SUPERFOOD

With the start of the largest Horticulture fair in the world in China “Beijing Expo” and the rise of superfood, there is no doubt that one of the biggest concerns of the current population is nutrition and therefore the conservation of the environment, the yield of the harvests, as well as a greater nutritional value of this.

One of the techniques used by horticulturists is genetics, avoiding pests and improving the quality of the product.

In our Trendbooks Spring Summer 2019, published two years ago, we already talked about “smart foods” and the genetic alteration of them to adapt them to our DNA.

The food of the future will have a fundamental link with technology.

Bright and cheerful colors, fruit motifs and vegetables everywhere. This is how brands have interpreted this trend in their Spring Summer 2019 collections.

1_ sara hillenberger · 2_ april maciborka and david wile · 3_ nearly normal · 4_littlemanhappy.com · 5_life on water · 6_minicool · 7_minicool · 8_qygjxz.com · 9_nannini· 10_vansantenbolleurs

BABY BRANDS

The main baby brands are flooded with this trend. They are collections that bring us closer to the summer with their freshness and colors.

1_ stella mccartney kids · 2_ zara kids · 3_ stella mccartney kids

4_ soft gallery · 5_ oeuf

KIDS  BRANDS

They reflect a healthy life for the benefit of the environment. Food is part of the education of children to achieve a better world.

1_ derhy kids · 2_ bobochoses · 3_ fish&kids

4_ hanna&tiff · 5_ nadadelazos

You can follow us  instagram, linkedin and  facebook to see  how the Spring Summer 19 trend emerge at the stores and brands.

Our trendbooks  Spring Summer 2020 and  Autumn Winter 2020/2021,  both Newborn&Baby and  Kids&Youth are available to buy.

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Find out the 10 steps for creating a trendbook the Minicool way

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