Author
Amelia Arroquia Cuadros
More than thirteen years at the helm of Minicool as a benchmark for trends and design in kidswear fashion, now leading the integration of artificial intelligence into the sector's creative process.
Biography
I founded Minicool more than thirteen years ago with a simple idea: kidswear fashion deserved the same rigor in trends and design as any other sector. Since then, together with my team, I've built a benchmark for brands around the world, always from the same place: listening closely to the people who design each collection and understanding their process better than anyone else.
That closeness to the craft is also what led me to launch Minicool AI. I don't see artificial intelligence as a threat to creativity, but as a tool that frees up time from repetitive tasks so it can be spent on what really matters: thinking, feeling and creating with judgment. To me, technology only makes sense if it respects the designer's talent instead of replacing it.
I like surrounding myself with other professionals in the industry, learning from their processes and sharing what I've learned over thirteen years working alongside creative teams. I believe evolving doesn't mean leaving behind who you are, but building from a more conscious version of yourself — a philosophy I apply both to how I lead Minicool and to how I understand kidswear fashion design today.